Facebook scam ads now leverage AI and deepfakes to create convincing celebrity endorsements, targeting specific demographics with sophisticated schemes.

AI video tools have exploded in popularity, and cybercriminals have taken note by posting malware-filled ads on Facebook and LinkedIn.

Zuckerberg has said the company aimed to build an AI one-stop shop where businesses can set goals, allocate budgets and let the platform handle the logistics.

Political creatives and media buyers are racing to keep up with the rapid spread of AI-generated digital advertising.

That’s according to The Wall Street Journal, which says fully automated AI ads are on the roadmap for 2026. Zuckerberg has already hinted at the plans, which will see advertisers provide an image of a product and set a budget,

An advertiser could provide an image of a product and ask AI to create a photo, text, or video ad and target it to specific audiences through services like Facebook or Instagram.

Meta Platforms aims to allow brands to fully create and target advertisements with its artificial intelligence tools by the end of next year, the Wall Street Journal reported on Monday, citing people familiar with the matter.