She summed up a paradox for the photo-sharing app: Gen Z enthusiastically uses Instagram for a host of purposes, just not for ...

Gen Z consumers are significantly more likely than older consumers to use visual-based social networks, such as Instagram and Snapchat. About the research: The report was based on data from a survey ...

With those findings in mind, the ABPI recommended in the report that pharmas “explore the appropriate use of social media ...

As frozen food brands navigate the ever-evolving path to consumer attention, a clear generational divide is reshaping how ...

This isn’t just about preference. It’s a shift ... If your content isn’t optimized for TikTok, Instagram, Reddit, or YouTube – where Gen Z actively searches – you’re missing a massive ...