The sneaker giant has been relying on promotions to drive sales ... which rely on Nike products to drive sales. Hill also called out a criticism that has swirled around Nike for the last couple ...

"Entering the year, our digital platforms were delivering roughly a 50/50 split of full price to promotional sales ... design, product creation, and storytelling." Hill said Nike is focusing ...

NKE deepens its digital push, slashes digital promos and reshapes online strategy to drive premium growth. However, ...

Nike on Thursday forecast a surprise drop in fiscal 2025 sales, after disappointing fourth ... revive demand as innovation and launches of new product lines take time. The Air Jordan maker ...

Foot Locker FL.N, a major Nike retailer, disclosed in its earnings March 5 that promotional ... track for sales growth. "It needs to create a whole new franchise, like a family of products ...

Online performance was soft because Nike had a higher share of lifestyle products, more promotions and fewer sales of classic franchises, such as its Air Force 1. It also saw traffic in China ...

Nike is likely to report a sales decline of ... Given lower demand for its products, a reduction in units of three key lifestyle franchises, and higher promotions to clear inventory, the company ...

Hill acknowledged challenges in classic footwear franchise performance but stressed efforts to diversify the product portfolio ... currency-neutral basis. NIKE Direct sales declined 10%, driven ...

Foot Locker shares plunged nearly 10% on Wednesday after the company reported earnings that missed estimates and slashed its yearly forecast on soft holiday demand – with the chief executive ...

He said, “We will build back an integrated marketplace, across Nike Direct and Wholesale.” “We'll focus promotions during ... sport moments and critical product launches,” Hill added.

Nike's turnaround will take a bit longer ... The sneaker giant has been relying on promotions to drive sales, and it plans to return its online business to a full-price model, but first, it ...