Snow White has a long way to go to make up its reported budget after crossing first major box office milestone.

In a battered box office where brand is king, Snow White wasn’t a dumb decision for Disney, it was logical: (500 Days) of Summer Marc Webb directing, Wicked ‘s Marc Platt producing and Oscar winners Pasek and Paul writing songs. Barbie ‘s Greta Gerwig has fingerprints on the script.

Disney's 'Snow White' remake, starring Rachel Zegler and Gal Gadot, is opening on top of the box office. Robert De Niro's 'The Alto Knights' is bombing.