Starbucks names global barista champion
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By putting their people first, Starbucks is making an investment that should pay off over time.
The first-ever Starbucks Global Barista Championship will feature 12 elite competitors who will face off in Las Vegas from Monday, June 9 to Wednesday, June 11. From 84,000 baristas worldwide, only a dozen remain to compete in the inaugural championship testing coffee storytelling,
Starbucks is hosting over 14,000 coffeehouse leaders from across North America at Leadership Experience 2025 in Las Vegas.
Starting in September, Starbucks will also add a full-time assistant store manager in most of its US locations to aid head managers who are often stretched overseeing stores that average $2mn in sales a year. Managers gave chief partner officer Sara Kelly a standing ovation when she announced the plan.
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Starbucks' Green Dot Assist AI-powered tool details how to make a specific drink and offers to a show a barista a quick video tutorial. (Screen grab via