Although NeXT faced challenges in the competitive computer ... "Just do what's right." Tim Cook's leadership at Apple has been defined by two key values: efficiency and individuality.

Cook emphasized the importance of hiring top talent to challenge leadership at Apple. Apple CEO Tim Cook still uses lessons from his predecessor to help guide the tech giant. Although Steve Jobs ...

Tim Cook’s relationship with the president is helping Apple mitigate risk during this chaotic era. CEO succession talk can wait.

Apple CEO Tim Cook received a startling communication in 2022 from SpaceX CEO Elon Musk.  Cook was only given seventy-two ...

The tech brand enjoyed strong consumer demand, but its cluttered supply chain and inventory mismanagement created massive challenges ... or two,” he says, “Tim Cook might as soon as anybody ...

When Apple founder Steve Jobs recruited current CEO Tim Cook in 1998, the company was ... and it helped him develop a unique ...

Apple’s trouble with AI coincides with a wider downturn in tech stocks; its shares have slid 14% this year. On Thursday, the company’s stock fell less than 1% to $214.62 in midday trading in ...