At its global Conversations conference, the company announced firms using the WhatsApp Business Platform will now be able to use more of the features everyday users have on the messaging platform, ...

Meta unveiled substantial WhatsApp Business features to its WhatsApp Business Platform. The announcement was made at Meta’s Conversations conference in Miami. The new updates aim to allow ...

WhatsApp will introduce advertising features. This marks a shift for the messaging platform. Meta aims to monetize WhatsApp's user base. New features include paid channel subscriptions and promoted ...

At its global Conversations 2025 event in Miami, Meta announced a series of new features that could significantly change how businesses use WhatsApp to interact with customers.

The feature allows businesses to receive and initiate voice calls globally, using WhatsApp’s native interface so customers ...

WhatsApp announced Monday it will introduce its boldest advertising features yet, marking a significant shift for the messaging platform that has largely remained ad-free since its launch.