After showing off the iPhone 17e, iPad Air M4, MacBook Air M5 and new MacBook Pro with M5 Pro and M5 Max chips (oh, and the Studio Display XDR), the company is still hosting an "experience" today in New York,

Apple's new budget laptop comes in blush, indigo, silver, and citrus, and online reactions prove people have been craving colorful tech.

With the new M5 Pro and M5 Max chips, the new MacBook Pros have a radical new Fusion silicon packaging technique and "Super Cores." It's the biggest Apple silicon change in years. I got a peek at the new machines.

Apple Launches MacBook Pros With New M5 Pro, M5 Max Chips

Apple is offering the MacBook Neo at a more affordable price point by using an A18 Pro chip, which is used in the iPhone 16 Pro.

The 16-inch MacBook Pro also comes in M5 Pro and M5 Max variants. The M5 Pro chip comes with more CPU cores out of the box compared to the 14-inch version—an 18-core CPU and 20-core GPU configuration. The M5 Max version comes with the same 18-core CPU, but you get a 32-core GPU; $300 more gets you the 40-core GPU config.

Apple wraps up three days of product launches with its cheapest laptop yet.