For years, there's been a popular theory about Apple TV+, which is that the service isn't really meant to compete with ...

Apple CEO Tim Cook pulls back the curtain on the tech giant's film and television strategy, including spending millions on ...

Apple often uses its annual WWDC to launch major new products. That probably won't happen this year. Instead, people will ...

Apple CEO Tim Cook today said that Apple TV+ is driven by a commitment to storytelling and artistic excellence, rather than ...

Before Steve Jobs passed away in 2011 he named Tim Cook CEO of Apple. Cook lead the development of Apple Watch, HomePod, and ...

The immense spending on Apple TV+ projects like "F1" is less about selling more iPhones to the public, and more about the art ...

A Catholic group is calling out Apple CEO Tim Cook and Apple TV+ in a letter demanding an apology and removal of a ...

In this article, we compare the salaries of Apple's Tim Cook and Alphabet's Sundar Pichai, providing insight into the ...

Wedbush's Dan Ives, who graded the presentation a 'B,' spoke to CNBC after the event, saying that Apple has "six to nine ...

In a new interview, Apple CEO Tim Cook and other execs go in-depth on why Apple TV+ exists and is just now hitting its stride.

CEO Tim Cook has provided more detail on the company's strategy behind its Apple TV+ streaming service. Read for more.

Apple's WWDC 2025 kicked off at 1 p.m. ET with a keynote featuring Tim Cook, who introduced iOS 26, featuring the new "Liquid ...