No matter how great a company is, even the most successful product eventually matures and declines with the passage of time as rivals angle for a piece of the market your innovation created. A case in point is Apple’s iPhone,

In China, Apple’s second largest market, iPhone sales fell 18% in the December ending quarter, according to Bloomberg.

Apple faced two downgrades ahead of earnings, with analysts citing weak iPhone demand. China continues to be a headwind for sales.

Phone growth in the U.S. and the rest of the world offsets softer sales in China, Wedbush analyst Daniel Ives says.

Doug and Lee examined Apple's decreasing stock performance, pointing out as main causes of investor unhappiness dismal iPhone 16 sales in China, AI losses, and criticism about the company's lack of recent innovation.

Apple (AAPL), and the stock has lost over 11% so far, extending its drawdown from all-time highs to over 14%. It also lost its status as the world’s largest company to Nvidia (NVDA), whose share have looked unstoppable over the last few years.

Apple shares are close to key support. Breaking below $217 would bring $208 into play, according to technical stock market analysts.

Shares of Apple (NASDAQ:AAPL) are souring fast, with the iPhone maker plummeting into correction territory (down just north of 14% at the time of writing) over a relentless storm of analyst downgrades.