After sweeping the Grammys on Sunday, Lamar’s ubiquitous Drake diss could be the centerpiece of the halftime show. That, it bears mentioning, is pretty strange.

Part of the excitement of a live show like the NFL Halftime Show is that we don't know what will happen until it does, like Usher's 2024 surprise guests or Rihanna's pregnancy announcement. But Kendrick's fight comes in the middle of an ongoing rap beef between him and rival Drake.

Drake vs Kendrick Lamar is the biggest beef in recent rap history. It's a fight that's gone miles beyond the usual lyrical martial artistry, though there has certainly been plenty of that. It has spurred multiple court actions and a stunning rebellion against their shared record label.