Referee Shawn Smith is working his first Super Bowl. Umpire Roy Ellison and side judge Eugene Hall are the most tenured, having been on the crew three times before. Like Smith, line judge Julian Mapp, field judge Jason Ledet and replay official Andrew Lambert are getting their first crack at the NFL's premier showcase.

Grammy winner and R&B diva Coco Jones will be taking on “Lift Every Voice and Sing” during the Super Bowl LX pregame show. Coco released her debut album, Why Not More?, in April 2025 and has collaborated with artists like Reneé Rapp and Leon Thomas.

USA TODAY has an exclusive preview of Michelob Ultra's new Super Bowl commercial with Olympians Chloe Kim and T.J. Oshie.

We'll have to wait until Sunday to find out which two teams are playing in Super Bowl LX, but we learned the identity of the game's referee on Tuesday.

The yogurt brand shared an exclusive teaser of its upcoming spot, which features Derrick Henry and Kathryn Hahn.

Per Mike Garafolo of the NFL Network, the Packers are set to interview former Arizona Cardinals head coach Jonathan Gannon. The Dallas Cowboys interviewed Gannon for their defensive coordinator gig on Tuesday.

The countdown has begun to Super Bowl LX on February 8, with just the Conference Championships to play before we know which two teams will compete in one of the biggest events in world sport.

Jarrett Stidham hopes to join this list of backup quarterbacks who stepped up to help their teams win a Super Bowl.