Christmas book that sparked a holiday tradition for millions of families: Elf on the Shelf is 20 years old. The first book ...

What started as a family tradition in the 1970s has become a worldwide phenomenon, with parents doing their best to find new ...

Twenty years after it was introduced to the world by Carol Aebersold and her daughter Chanda Bell, the Elf on the Shelf is ...

Twenty years ago, teacher Chanda Bell and her family bet on their unique tradition and turned the story into a massive ...

Warning: This article may contain spoilers for young eyes. Even Jolly Ol' St. Nick needs a helping hand now and again. While he sees you when you're sleeping and knows when you're awake, Santa Claus ...

ELF on the Shelf has taken over numerous UK households in the run up to Christmas. And while many parents have been ...

Twin sisters Chanda Bell and Christa Pitts grew up with a family tradition that is now a booming business. They, along with ...

Elf on the Shelf was created 20 years ago, and since then, more than 31 million scout elves, elf pets, and elf mates have ...

A Marietta family 20 years ago created a brand-new tradition with Elf on the Shelf, a Christmas miracle in a day and age where nostalgia rules the airwaves and gift shops.

My son has always known I'm the Elf on the Shelf. I do the pranks anyway, and I have more fun with it than he does.