Get the show on the road, AMC says. After the company’s decision to extend ad time last month caught flak among movie theatre goers and studio execs alike, it seems the theater group is trying to ...

AMC felt pressure from movie studios. Earlier in the summer, AMC Theatres began running some pre-movie commercials in an attempt to add a little bit of revenue. However, it does not sound like that ...

AMC Theatres is looking to cut down the length of its preshow after major movie studios expressed frustration over the growing number of ads shown before films. Sources tell us that the top theater ...

AMC Theatres' CEO Adam Aron announced during an earnings call on Monday that the company would be cutting down on its pre-show marketing. “It’s not that there’s been a change of heart...but we also ...

AMC Entertainment (AMC) announced an opening-weekend performance for Avatar: Fire & Ash at AMC’s U.S. theatres and internationally at Odeon Cinemas. Combined with solid performances from several other ...