The judge overseeing the US Justice Department’s antitrust case over Google’s ad tech monopolies said she is concerned about ...
ALEXANDRIA, Va. (AP) — It happens in milliseconds, ideally, as you browse the web. Networks of computers and software analyze who you are, what you are looking at and buy and sell the advertisements ...
A judge queried lawyers about whether a breakup made sense during closing arguments on how to fix the tech giant’s dominance ...
The algorithms of ad selling/buying become more complicated and advanced these days. The modern ad market exists due to the multilayer ecosystem that consists of DSPs, SSPs, ad exchanges, ad networks, ...
There’s a big world (of screens) out there. So it makes sense that we’re seeing more consolidation in the out-of-home ...
Spotify is piloting a new ad exchange to enhance its automated ad services, with an initial focus on video. The initiative marks a strategic move for Spotify to compete more effectively with larger ...
(Reuters) -Alphabet's Google will make its final plea to avoid a breakup of its advertising technology business in a U.S.
Eight years ago, Google debated slashing the fees for its advertising exchange — the highest in the industry — after websites developed a way to boost online ad revenue while bypassing the company’s ...
The online ad exchange marketplace has not evolved to opportunities for insider trading and $50 BILLION scandals – let’s hope rules are in place to stop illegal trading as liquidity increases. But, ...
is a senior policy reporter at The Verge, covering the intersection of Silicon Valley and Capitol Hill. She spent 5 years covering tech policy at CNBC, writing about antitrust, privacy, and content ...