Software giants SAP and Adobe Marketing Cloud announce joint venture they say will help connect the CIO and the CMO and bring offline and online channels together.

SAP's Interactive Business Forms will now use Adobe's popular Portable Document Format.

The partnership between Adobe and SAP is mutually beneficial. Adobe lacks in-memory capabilities of SAP, while SAP lacks digital marketing capabilities of Adobe.

24/09/2018 Business software companies SAP, Microsoft and Adobe are forming a data alliance that will make it easier for clients running their applications to get a better overview of the customer.

The software maker accelerates its effort to strengthen core business segments with the announcement of a deal with SAP for the use of Acrobat and PDF software.

Microsoft introduced a new industry partnership with Adobe and SAP Monday at Ignite 2018 that aims to bring customer data together into one package running on Azure.