As the Q4 earnings season comes to a close, it’s time to take stock of this quarter’s best and worst performers in the advertising software industry, including LiveRamp (NYSE:RAMP) and its peers. The ...

DoubleVerify and Integral Ad Science harbor a niche in the digital ads industry. Competition is rising in the AI era, though, and both companies need to ramp up their profitability in the coming years ...

I often hear the following: “My board is concerned we’re giving up value by not investing in our own advertising technology.” The idea that proprietary ad tech should add value — like other ...