The tech giant has spent more than $6 million on TV ads in state capitals and Washington, with the message that data centers create jobs.

Talon commences a hostile takeover of Overwatch 2 in a massive marketing stunt; here's what this could mean for the hero ...

In a year defined by oversaturation and shortened attention spans, the marketing campaigns that truly stood out in 2025 were ...

Researchers investigating the effectiveness of outdoor ads promoting climate change awareness and action found that a general ...

Agentic AI is changing this equation. By streamlining and accelerating campaign workflows, it allows marketers to meet rising ...

On Wednesday, Guess Inc. revealed that Ferragni will front the spring 2026 global advertising campaign, photographed by Luca ...

Most marketing does not fail because the creative was weak, the media plan was off or the budget was too small. It fails long before any of that happens. Marketing fails when organizations confuse ...

The power of advertising extends far beyond selling products. Great campaigns can shift cultural perspectives, challenge societal norms, and create lasting change that resonates decades after their ...

From Jonathan Anderson at Dior to Louise Trotter at Bottega Veneta and Demna at Gucci, we’re finally seeing their visions ...

Barb, the audience measurement specialist, has launched Barb Ads Hub, a new analytics system designed for full-cycle ad ...

Barb has launched Barb Ads Hub, a new analytics system aimed at supporting full-cycle advertising campaign planning and ...

TV commercials were my childhood TikTok before any of us were using terms like “short-form video.” But like most creative ...