As a career software CMO, I have always been frustrated, and indeed embarrassed, by the fact that there is no decent enterprise software for managing the marketing department. While sales, engineering ...
There is a big misconception in the marketing industry: it’s our clients who need project management mechanisms, whereas we marketing specialists and agencies do not. This could not be further from ...
On the surface, marketing management seems like every day, common sense project management. After all, it’s just creating a lot of copy and pretty pictures right? However, every aspiring marketing ...
Approved Microsoft Project Alternatives (Updated for 2025) Looking for Microsoft Project alternatives? Check out the top 8 tools tha ...
Discover how ClickUp and Monday.com enhance project management with integrations, automation, and collaboration. Compare ...
Multiple clients with multiple projects, all with multiple deadlines... Most of us in marketing are balancing several clients, each with different projects in various stages of completion. While we ...
When I worked as a copywriter at a dog-toy-slash-tech company, we used Airtable and Basecamp to organize our workflows. At my next job, the marketers made us learn Asana (“same as Airtable but much ...
In business office parks across America, salespeople are having a heck of a time selling project management software to small-business owners. Inquire about the objections, and you hear that finances ...
IT executives tasked with whittling down an ever-expanding, often duplicative menu of software used in-house are facing static from employees who just can’t quit their favorite project management ...
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