U.S. fashion retailer American Eagle Outfitters wanted to make a splash with its new advertising campaign starring 27-year-old actor Sydney Sweeney. The ad blitz included “clever, even provocative ...

American Eagle’s latest denim campaign, featuring actress Sydney Sweeney, has gotten backlash for having racist connotations. The clothing company launched the campaign, called “Sydney Sweeney Has ...

Gap and Lucky Brand followed up with some star-studded jeans ads of their own after American Eagle’s controversial ad campaign featuring actress Sydney Sweeney. In July, American Eagle launched its ...

American Eagle Outfitters responded to backlash over its recent ads featuring actress Sydney Sweeney, saying their campaign "is and always was about the jeans." The retailer generated widespread ...

American Eagle stock soared nearly 40% Thursday after the clothing chain credited a risqué Sydney Sweeney ad campaign with supercharging sales — even as the spots sparked outrage online and in ...

Foot traffic at American Eagle for the past two weeks is down year-over-year, according to data shared with Forbes by retail data company Pass_by, marking a downturn in traffic since the company ...

Back in July, the "Euphoria" star was unveiled as the face of American Eagle’s new denim campaign, which featured a ton of ads centering around the tagline “Sydney Sweeney has great jeans/genes.” ...

Sydney Sweeney is doubling down on denim. Months after her American Eagle "Good Jeans" campaign caused a stir, the "Euphoria" star is once again turning heads, this time in a behind-the-scenes shot ...