WASHINGTON, D.C.--The Word of Mouth Marketing Association is going to do everything it can "to make it impossible for stealth marketers to exist. We're going to starve them out of business," promised ...
CONTENT TYPE: Article | ELEMENT: | TOPIC: Word of mouth marketing is an umbrella term for dozens of techniques that can be used to engage customers. Word ...
The Word of Mouth Marketing Association today released a draft of its ethical code of conduct, emphasizing that buzz marketing should be transparent, with "honesty of relationship, opinion and ...
A third of the population has reviewed something online and any one of those reviews can be read by millions of people, according to Andy Sernovitz of Fast Company. This is the power of social media: ...
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