App marketers spend 42% of their app install budgets on video advertising, making it the most popular way to drive downloads. Marketers divide their remaining spending among display ads (23%), search ...

As Southeast Asia’s app market matures, more app brands are turning to full-funnel platform campaigns to grow demand.

App install fraud cost marketers $2.3 billion in the first six months of the year, per a study by AppsFlyer, a provider of mobile attribution and marketing analytics. The firm determined that 23% of ...

Google updates iOS App Install campaigns with new ad formats, smarter bidding, and privacy-first measurement. Here’s what it means and how marketers can adapt. Google introduced new creative formats ...

The App Store can never be pure enough for Apple. All it wants is for iOS users to follow its featured titles and iAd adverts, and download those apps. But all app developers want is an app discovery ...

Online travel giants lead next-generation app install marketing HotelTonight and Hotels.com are two early adopters of mobile application install ads that provide important learnings for marketers that ...

APAC and North America saw slight install declines but posted session gains of +35% and +15%, respectively. "Financial services are built on trust, and the same principle applies to how finance apps ...