This article first appeared on GeeMee's blog page. In today's diverse mobile market, no single monetisation strategy fits all apps. Users vary widely in their preferences—some purchase premium ...

AppLovin sold its Apps business for $900M, shifting focus entirely to high-margin ad-tech and AXON platform growth. Ad revenue hit $999M in Q4-24, accounting for 73% of total revenue, with a 78% ...

TL;DR: Epic announces new favorable terms in a bid to pull more developers to its digital storefront, and announces a new Epic Webshop that circumvents app store fees for microtransactions. Epic just ...

AppLovin stock has soared in recent years with strong revenue growth and growing investor confidence. The company succeeded in the mobile gaming market but now has greater ambitions. AppLovin's ...

X's API customers will soon pay Elon Musk a share of their revenue under the company's new API subscription plans. Credit: Jennifer Brückner/picture alliance via Getty Images Third-party developers ...

CEO Adam Foroughi highlighted Q4 2024 as a transformative period for the company, driven by the expansion of its advertising platform beyond gaming into ecommerce. He stated, "This breakthrough is ...

AppLovin’s growth story is fading, as the company reported a sequential decline in EPS in the latest quarter despite continued revenue growth. With the EPS growth momentum melting, various valuation ...