Apple, iPhone and Google
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Apple has a number of new products launching in 2026, including several that could have major impacts on the tech community at large. Rumored advancements in iPhone technology as well as cheaper laptops are well-publicized highlights, but a number of other products could be on the horizon as well.
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Apple didn’t have an AI strategy. So it’s buying one from Google.
Apple and Google have entered into a multi-year collaboration under which the next generation of Apple Foundation Models will be based on Google’s Gemini models and cloud technology. These models will help power future Apple Intelligence features, including a more personalized Siri coming this year.
Apple has updated trade-in values for iPhones, iPads, Macs, and Apple Watches for the third time since September 2025, with newer iPhones taking the biggest hit.
This week’s Apple headlines: iPhone 17e upgrades, iPhone 18 specs leak, Apple challenges Adobe, hidden MacBook Pro release date and
Apple today updated its trade-in values for select iPhone, iPad, Mac, and Apple Watch models. Trade-ins can be completed on Apple's website, or at an Apple Store. The charts below provide an overview of Apple's current and previous trade-in values in the United States,
Apple will lean on Google to help finish its bungled attempts to smarten up its virtual assistant Siri and bring other artificial intelligence features to the iPhone as the trendsetting company plays catch up in technology’s latest craze.