An Apple marketing exec said its ad showing a hydraulic press crushing musical instruments and art supplies "missed the mark." ...

Apple received a lot of flak for its first M4 iPad Pro ad. Some creatives didn't like the symbolism of all sorts of products and devices getting crushed to pieces in a massive press. I get it, but I ...

Hey, Apple, I’ll tell you what’s crushing! The tsunami of social media backlash to “Crush!,” your new, dehumanizing iPad Pro commercial! Speaking of execution, it’s not just a metaphor. Amazingly, ...

It hasn’t even been released yet, but Apple’s new iPad Pro is probably one of the most divisive devices the company has made in years. On the one hand, it’s an undeniable feat of engineering. Apple ...

Without much fanfare, Apple has unveiled three new flagship products today via a press release—no special event, no prerecorded show. That might be because the new iPad Pro, MacBook Pro, and Vision ...

The latest iPad Pro with the M4 chip is a triumph of software and hardware, so users may have been champing at the bit to upgrade to the latest iPadOS 18 software when it launched on Monday, Sept. 16.

Apple’s new iPad Pro is one of its first devices to feature the next-generation M5 chip. The biggest gains touted for M5 come with the GPU, which now features Neural Accelerators just like iPhone 17’s ...

A powerful and visually impressive device for those who want professional grade capability at home and on the road; the Apple iPad Pro 13-inch (M5) is the perfect tablet. It’s also a viable ...