Over the years, working with retailers across markets, I've seen five practical actions consistently separate leaders from ...

When the mobile game “Pokémon GO” made a splash in 2016, global audiences got their first taste of just how engaging augmented reality experiences could be — and brands took notice. Augmented reality, ...

Snap Inc. (SNAP) is reportedly stepping up its push into augmented reality with the introduction of an upgraded operating ...

Aetrex has expanded on its leading foot scanning technology for its kids' shoe fitting platform with the launch of its ...

The global augmented reality and virtual reality market size was US$ 18.2 billion in 2021. The global augmented reality and virtual reality market is forecast to grow to US$ 301.2 billion by 2030 by ...

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Autumn is an associate editorial director and a contributor to BizTech Magazine. She covers trends and tech in retail, energy & utilities, financial services and nonprofit sectors. Experiential retail ...

A profound movement is being orchestrated by the big retailers to deliver AR. From Apple, Google, Microsoft, Alibaba, eBay and Amazon, more and more retail giants are offering new augmented and ...

Most dealers now accept that the Internet is today’s prevailing mode of discovery for new- and used-vehicle buyers. The sharper dealers have taken this recognition a step further, addressing what’s ...

Retailers have been refining their strategies for attracting customers to brick-and-mortar stores by creating a more seamless shopping experience. Their methods include positioning themselves in ...