Wait list watcher! AYR’s “The Form,” a pair of 100-percent-cotton denim, ripped, cropped jeans, which officially launched on May 3, had a 600-person wait list just hours after becoming available. With ...

Jacqueline Cameron, a former designer at Madewell, and Maggie Winter, a former merchant at J.Crew, struck out with their own denim line two years ago. Now, AYR – short for All Year Round, natch – is a ...

When it comes to a good pair of jeans, we typically look for a few things: high-quality denim, a perfect fit and the proper length for our legs. If you are in the market for a new pair of blues, let ...

The folks behind Bonobos, that try-at-home cool-pants-for-men e-commerce site that opened for business in 2007, were meant to be launching Ayr, their women's site, on February 1. Well, it looks like ...

Jeans have not been top on my list of garments to wear since the pandemic started for two reasons: mine are currently unzippable, or they are too uncomfortable for all of the working from home and ...

Yesterday, you got a dose of denim knowledge from 3×1’s Scott Morrison, who explained what prompted him to start his editorially-adored brand. Next up: Ayr’s co-founder and design director Jac Cameron ...

AYR’s Jac Cameron. Courtesy of the designer.