The B2B software industry is no stranger to disruption. But amidst this next AI-fueled wave of digital innovation, one area that has undergone a particularly dramatic transformation is marketing. No ...

The widespread usage of AI answer engines is shifting B2B marketing strategies significantly, according to an INBOUND ...

Whether the ‘more with less’ mentality is positioned as a challenge or opportunity is half the battle for B2B marketers ...

The qualities that make B2B software easy and enjoyable to use are the same ones that enable companies to organically reach new customers and keep the customers they have. The Fast Company Executive ...

Discover real-world Account Based Marketing (ABM) and Demand Generation insights to help drive your B2B success. Explore our expert-led resources and best practices for targeting high-value accounts, ...

CHICAGO--(BUSINESS WIRE)--G2, the world’s largest and most trusted software marketplace, today announced it has partnered with Profound to equip B2B software companies to shape their answer engine ...

Software AG, the global leader in business process excellence, runs an annual event for customers and carefully selected prospects. This event is called the ‘Business Innovation Forum’. There have ...

B2B SaaS teams (business-to-business software-as-a-solution) are expected to do it all, from team management to scaling content production, all while working with limited bandwidth. The pressure to ...

With the “consumerization of IT” now a fait accompli, best-in-class business-to-business (B2B) marketers of complex enterprise software products are adapting how they market to buyers who have become ...

Capital One moves into B2B market with Capital One Software, Airship expands mobile experience management with Gummicube acquisition and more news. Capital One Financial Corp. has announced the launch ...

B2B companies tend to agree that the COVID-19 pandemic will lead them to cut or maintain their software budgets rather than boost spending, but many are also uncertain; much also depends on the type ...