Telemarketing remains a key weapon for B2B brands, particularly as a means of nurturing prospects, although measurement and ROI remain far from universal. Joel Harrison reports Despite the advances in ...
Next week, Paul Ferron will be on a London stage for the 2025 edition of Forrester’s B2B Summit EMEA. Today, he gives The ...
Speakers from Cognizant and AdRoll will be live at the B2BMX lounge, sponsored by LinkedIn during Advertising Week New York ...
Our 2025 Propolis Leader's Forum was chock-full of insights from our sessions and roundtables with leaders. Read on for all ...
Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. This year has already proven to be a new frontier for marketing leaders. It’s easy to feel ...
Set for Oct. 9, a full day of programming include speakers from LinkedIn, the Wall Street Journal Institute & Deloitte ...
Also In The Forbes CMO Newsletter: AI Can Save Thousands Of Dollars Worth Of Tedious Tasks, Paramount Gets A Knockout UFC Deal, OpenAI Releases GPT-5, Shoppers Avoid American Eagle Stores As marketing ...
Bridget Benedetti discusses how she helps companies leverage user-generated content (UGC) and AI to enhance their modern marketing strategies.
AUSTIN, Texas, June 20, 2025 (GLOBE NEWSWIRE) -- In a world dominated by AI and automation, Vereigen Media is redefining B2B demand generation with a human-first approach. While many rely on automated ...
The technology and creative network is recognized for its transformational work for Amazon Ads, Qualcomm, Thomson Reuters and Volvo Trucks NEW YORK, March 10, 2025 /PRNewswire/ -- Code and Theory, ...
LEHI, Utah, March 18, 2025 /PRNewswire/ — RainFocus™, provider of the next-generation event marketing platform, announced today that it was recognized at Adobe Summit, the Digital Experience ...
How do B2B marketers plan to improve their influencer marketing strategies this year? Which influencer content types are delivering the best results? What challenges are marketers facing with their ...
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