An international team of researchers has identified a quantum counterpart to Bayes’ rule. The likelihood you assign to an event is influenced by what you already believe about the surrounding ...

Bayesian Nonparametric (BNP) modelling can be used to obtain more detailed information in test equating studies and to increase the accuracy of equating by accounting for covariates. In this study, ...

A/B testing is popular among digital marketers, content strategists and web designers—and for good reason. Apart from increasing a website’s conversion rates, it also improves user engagement, comes ...

Tommy James & the Shondells sang “Crystal Blue Persuasion.” Economists have their own shade of persuasion — Bayesian. Bayesian persuasion is an idea only a little more than a decade old that’s being ...