In that context, typography is the one element in a brand’s toolkit that can consistently connect all those digital ...

Professional sports teams know that a logo isn’t just a pretty picture—it’s the face of a franchise. Over the decades, these ...

Every Big Sky logo ranked: see which ones stand out and which feel generic. Branding, creativity, design overhaul.

The University of Texas broke tradition by adding corporate logos to its football field, a year after Athletic Director Chris ...

Image above: America’s Best old (l.) and new (r.) branding. The rebranding effort of value-focused eye care retailer America’s Best includes a new logo that removes a stylized U.S. flag from its name ...