The roll out will occur in two stages: one for AdWords imports and a second for full availability within Bing Ads. In response to Google AdWords’ roll out of Upgraded URLs, Bing Ads will soon be ...

Bing Ads is introducing three new URL tracking parameters, which will further assist advertisers in learning about the source of ad clicks. Tracking parameters can be appended to the end of a ...

Bing Ads has developed Universal Event Tracking (UET), a way to define and track goals for performance and conversions, the company revealed at today’s Bing Ads Next event. The new tracking capability ...

Microsoft Advertising (formerly Bing Ads) is going to be making several updates in the coming months to improve page load for users and provide better tracking for advertisers. Parallel tracking. When ...