Bit-O-Honey is a nearly 100-year-old candy bar. And it’s getting a makeover. Spangler Candy Company, which recently acquired Bit-O-Honey, hired Young & Laramore to rebrand and reposition the brand.

Who knew that candy marketing success could hinge on the age profile of a honey bee mascot, the amount of yellow and red on a package, small changes in texture? When Spangler Candy recently acquired ...

BRYAN, Ohio (WANE) — Sweet like honey, Spangler Candy celebrates the beginning of a new production. First appearing in 1924, Bit-O-Honey is known for its soft taffy texture and its real roasted ...

BRYAN, Ohio — Spangler Candy celebrated its new production facility Friday for Bit-O-Honey, a classic candy brand the company purchased in 2020. The company offered tours Friday and welcomed ...

MINNEAPOLIS (WCCO)-- The Twin Cities is about to get even sweeter. Pearson Candy Company announced Wednesday it's acquiring the Bit-O-Honey brand from Nestle. Pearson's said Bit-O-Honey will now be ...

Brynwood Partners VI L.P. announced today that its portfolio company, Pearson Candy Company, has acquired the Bit-O-Honey confectionery brand from Nestlé USA, Inc. The acquisition marks the fifth ...

St. Paul-based Pearson Candy Company—a century-old maker of popular confections such as Salted Nut Rolls and Nut Goodies—has added another iconic candy brand to its portfolio: Bit-O-Honey. Pearson’s ...

With the flip of a switch, St. Paul Mayor Chris Coleman welcomed Bit-O-Honey to St. Paul on Wednesday. Pearson’s Candy Co. has begun making Bit-O-Honey at its West Seventh Street factory, moving ...