Snap is quickly becoming the gold standard for augmented reality. About a year ago, the company released new ground segmentation Lenses. Since then the company has focused increasingly on expanding ...

Mediabrands Content Studio Debuts First Snapchat Lens in LATAM to Use Body Tracking Technology, an Original Soundtrack and a Voiceover to Promote Amazon Prime Video’s New Maradona Docudrama (Graphic: ...

Get ready to upgrade your dance videos, because social media influencers like Dixie D'Amelio and Loren Gray teamed up with Snapchat's Lens Creators to create some brand new Lenses. The new Lenses work ...

Today Facebook announced that it plans to expand the capabilities of its Spark AR platform to give developers more tools to build experiences that leverage existing smartphone-based AR and the company ...

Snap is kicking off its Partner Summit in Los Angeles with a few announcements about the feature that makes Snapchat tick: augmented reality Lenses. For starters, Lens Studio, which lets anyone create ...

At CES 2013, Xsens is demonstrating a camera-less full body motion tracking system which could be used for virtual reality gaming and other applications. The company, which provides professional ...