All three of these corporate behemoths’ updated wordmarks are somewhat heavier than their predecessors, while not representing radical changes. Unlike Walmart’s brutalist look of a generation ago, ...

Designing a clear and impactful visual identity for one school is hard enough; and if that school happens to have two other institutions folded into it? Yeah, good luck with that logo. Cornell Tech is ...

On Thursday morning, the WTA unveiled a bold new brand identity for a new era, shaped by players, fans, and partners worldwide to elevate the WTA's impact as a leader in sports and entertainment. With ...

Logo design is more than a visual identifier; it’s the cornerstone of a brand’s identity. But for much of the 2010s and early 2020s, it largely felt trapped in a cul-de-sac of lifeless sans-serif ...

Remember when your closet was packed with neon colors, bold logos, and jackets that made you feel like the coolest kid on the block? The 1980s gave us some of the most iconic fashion brands that ...

Pepsi’s iconic logo has remained unchanged for 14 years, but now the cola giant is stirring things up internally with a fresh logo and a revamped brand identity that debuted worldwide on 1st March ...

It’s the year of personalization, or making a fashion item your own—be it through experimental construction techniques, flashy logos as your ID or bold clothing combinations. With the rise of local ...

Jaguar unveils a bold rebrand with a new logo, prancing "leaper" design, and slogans like "Delete Ordinary," embracing originality, creativity, and fearless innovation for a transformed, compelling ...

With 2024 dominated by sleek aesthetics, the ‘demure’ trend and fast-paced consumer attention spans, brands across industries have been leaning towards minimalism. This shift toward simplicity is more ...