"Brain rot" refers to mindless, often absurd online content popular with kids and tweens, especially on TikTok and Roblox. A viral subgenre called "Italian brain rot" features surreal AI characters ...

Add Yahoo as a preferred source to see more of our stories on Google. A woman shows her TikTok feed outside the US Supreme Court after it ruled against the Chinese-owned app’s attempt to overturn a ...

Recent academic studies define brain rot as a state of reduced cognitive performance, poor concentration and mental fatigue caused by overconsuming low-quality, short-form digital content like TikTok, ...

USCB scientists discovered that watching just seven minutes can open your mind and enhance creativity.

IF YOU FEEL YOUR KIDS ARE SPEAKING A DIFFERENT LANGUAGE FROM YOURS THESE DAYS, YOU ARE NOT ALONE. SOCIAL MEDIA, BRAIN ROT, MEMES AND PHRASES ARE TAKING OVER AND SHAPING HOW KIDS ENGAGE AND INTERACT.

Slop, rap beef, brain rot and, yes, “hawk tuah” — what a year it’s been on the internet. The colloquial definition of memes has expanded to include any type of viral internet phenomenon, including ...

In the first half of 2025, she racked up over 55 million views on TikTok and four million likes, mostly from tweens glued to their cellphones. Not bad for an artificial intelligence-generated cartoon ...

As an avid TikTok scroller and Instagram Reels watcher, I get sucked into hours of mindless entertainment everyday, with short yet meaningless videos fueling my daily dose of “brain rot.” But looking ...

Short-form video is dominant on social media, and so many of us are constantly scrolling as our algorithm feeds us entertaining clips. So is it causing “brain rot?” This internet slang term has been ...

YouTube Shorts now commands 2 billion hours monthly on TV screens, transforming vertical phone videos into living room ...

It's late at night and I am scrolling through TikTok. My dizzying feed takes me past cat videos - Chesterbelle, the overweight feline on a weight loss journey, is a current favourite - cooking clips ...