Worldwide shipments of augmented and virtual reality (AR/VR) headsets combined with display-less smart glasses are expected to grow 39.2 per cent in 2025, with volumes reaching 14.3 million units, ...

Augmented reality is welcoming Walmart shoppers. A Christmas Sleigh Ride AR activation is being featured in nine brand-sponsored aisles throughout 1,000 Walmart locations for the next four weeks. A ...

For brands tired of shoppers seeing their products as static offerings on store shelves, augmented reality has become a tempting marketing tool. Research suggests that these phone-based visual ...

With over 300 million daily Snapchat users engaging with AR, it’s clear that this technology has become a powerful tool for driving shopping behaviors. As 2025 unfolds, AR is becoming a central ...

Determining whether to use augmented reality (AR) is a complex decision for any business. Factors such as development costs, finding appropriate use cases, and maintaining the technology have ...

Virtual reality and augmented reality may be traveling in the same basic direction but for agencies and brands, they’re on different roads. The SapientNitro display at the annual eTail East conference ...

From chatbots that provide instant customer service to algorithms that predict consumer behaviour, Artificial Intelligence is transforming how businesses operate ...

Discover why launching an Augmented Reality (AR) and Virtual Support Consultancy is one of the best work-from-home business ...

Researchers are testing out augmented reality as a new way to engage preschoolers in spatial awareness lessons. Here's how it ...