VR thrives on the concept of “presence”—the feeling of genuinely being somewhere else. When customers step into a VR ...

Staying current with branding trends is critical for businesses due to the rapidly changing landscape of consumer behavior ...

Marketing Tech’s editor has more than a decade of editorial experience spanning computing, performance marketing and, currently, enterprise digital strategy. Simon’s career began in print, where he ...

Worldwide shipments of augmented and virtual reality (AR/VR) headsets combined with display-less smart glasses are expected to grow 39.2 per cent in 2025, with volumes reaching 14.3 million units, ...

If a picture is worth a thousand words, enabling someone to feel as though they are immersed in an activity or event or experiencing it in person may be worth a million. Augmented and virtual reality ...

Virtual reality has been fashionable for a while now. So perhaps it was only a matter of time before fashion became virtual.

For brands tired of shoppers seeing their products as static offerings on store shelves, augmented reality has become a tempting marketing tool. Research suggests that these phone-based visual ...

Virtual reality has been fashionable for a while now. So perhaps it was only a matter of time before fashion became ...

The VR program launched in 2022, but starting this year, every single future GM vehicle will undergo the VR testing process.

Restaurants are scaling back 'ghost kitchen' operations due to added stress and customer complaints. Brands like Wendy's and Kroger are shutting down their ghost kitchens, the Times reported. Ghost ...