Ever wonder who needs a large condom? Like, actually needs it, rather than wants to think that they do? It can be an awkward conversation. I've definitely had guys reach for the gold package floating ...
Trojan, the makers of the most popular condom in the African American community, are making a pivotal move and reaching out to the Hip-Hop nation. Ludacris has been tapped to appear in Trojan’s Magnum ...
Ludacris is uniting with Trojan, the makers of the most popular condom in the African American community, for their second annual “Magnum Live Large” project. Luda and Magnum are joining forces in a ...
Today’s New York Times has a vaguely uncomfortable feeling article about Magnum condoms, the Trojan subbrand that “has been given an unsolicited lift by hip-hop artists,” prompting company execs to ...
There are products where smallness is a marketing virtue, like cellphones or thong underwear. But small condoms are a marketing nightmare. If advertising is about creating consumer desire, who aspires ...
There’s a piece in today’s Times examining the relationship between Magnum condoms and hip-hop. Like Cristal before it, an “unsolicited lift by hip-hop artists” (i.e., rappers name-checking Magnums in ...