One might assume that when your boss finally comes to tell you that the robots are here to do your job, he won’t also point out with enthusiasm that they’re going to do it 10 times better than you did ...

A scroll through your Facebook News Feed will turn up BuzzFeed quizzes about what Harry Potter character you are. Ad Age reporter Kate Kaye tells... BuzzFeed Quizzes: What Data Set Do You Belong To?

We seem to be obsessed with taking quizzes such as those found on BuzzFeed about our personality. And I admit, I’ve taken a few myself. Although maybe it’s simply light-hearted fun or a way to pass ...

The past few weeks have been terrible for me; a cloud of helplessness hangs above my life while I struggle to climb out of the hole I’ve dug for myself, but it’s finally time to face the truth: I have ...

Key points Personality tests and quizzes give us a moment of reflection and validation in an overwhelming world. When descriptions resonate, they hit the "you get me" jackpot, triggering neural ...

From the Myers-Briggs and the Enneagram to the “Golden Retriever Energy” TikTok Trend, there is no shortage of ways to measure and think about personality. Whether it's a personality tests ...