In most organizations, associating the CRM application with the business intelligence (BI) system can provide all the magical spells required to enchant customers and ensure their continued loyalty.

Forbes contributors publish independent expert analyses and insights. I write about tech that impacts my small business - and yours. You're looking for a CRM system for your company. But you're not ...

The single biggest challenge with any customer relationship management (CRM) application is getting salespeople to use it. Most CRM applications are selected by sales and finance managers in ...

EDITOR'S NOTE: The following story was updated on Jan. 14, 2005, to reflect further reporting. The next version of Microsoft's customer-relationship-management application will make greater use of its ...

"We're seeing a lot of people switching from Salesforce.com," said Bill Patterson, product management director for Microsoft Dynamics CRM Online, referring to some of the 500-plus customers that have ...

An information system that is vital to the running of an organization. Tier 1 applications include enterprise resource planning (see ERP) and customer relationship management (see CRM). THIS ...

Industrial sales software provider Selltis announced this week the general availability of its sales force automation (SFA) tool tailored for sales teams at industrial suppliers. The application, now ...

Many of my clients who are looking for a customer relationship management system ask me: is there a specific offering that works with Gmail? To answer that question, you have to define what "works" ...