At the ANA Masters of Marketing, Walmart Connect, Omnicom and Vizio made their case that retail media has outgrown search, ...

New Delhi: PubMatic has teamed up with dentsu to roll out pause advertising campaigns across premium connected TV (CTV) ...

With the razzle-dazzle portion of the upfronts long over, the ad industry is now learning the impact of those presentations. We may be facing the largest scatter market we’ve ever experienced, which ...

We’ve entered the thick of sports season — the NFL season is dominating, MLB playoffs are in full swing, and women’s sports are consistently capturing historic levels of attention. The WNBA’s ...

A quarter of all Connected TV (CTV) bid requests can’t be trusted. That doesn’t mean fraud every time. Sometimes, it’s ...

A leading premium audio brand, JBL, has teamed up with VDO.AI, a global leader in advertising technology, and Havas Media India, the media agency of Havas Media Network India, to launch a ...

The Trade Desk TTD is focused on boosting its Connected TV (“CTV”) business by capitalizing on the shift from linear to programmatic CTV. TTD had earlier referred to CTV as the “kingpin of the open ...