A new Ford patent describes a system that would play personalized ads inside cars. The advertisements would be either video or audio, depending on the location, speed and whether or not people are ...

Ford’s recent patent application for an in-car advertising system has sparked significant debate within the automotive industry regarding privacy and consumer experience. This innovative proposal aims ...

Yeah, you read the headline right. Ford has patented a system that, per the filing, would use several different sources of information to customize ad content to play in your car. One such information ...

You may reason that adverts are a necessary evil of living in the 21st century. Whether it be banners while browsing the internet, promos baked into operating systems, or pop-up ads appearing on just ...