Fat, glossy catalogs used to proclaim the beginning of the holiday season, but times have changed. Today, many of us skip the store and order online, so most catalogs have gone the way of the dodo.
Online shopping may offer convenience, especially during a pandemic, but it helps to see pieces in person or at least in print. Sadly, many retailers such as IKEA have done away with their ...
Did you know that the number of U.S. consumers who shop from catalogs rose 7% during the past two years? That’s just one of the statistics uncovered by our survey of more than 1,000 shoppers coast to ...
One of Marcia Opp’s favorite evening pastimes is to leaf through gardening and home furnishings catalogs. “It takes less time than going to a store,” the Lincoln Park resident says. “I can shop at ...
Miffed about all those catalogs cramming your mailbox daily? Here’s their commercial raison d’etre: Catalogs are the top revenue driver for retailers in the US, driving somewhere between 45-65% of all ...
Retail companies found that they could treat catalogs with fewer pages as a marketing tool and include QR and promo codes to entice customers to browse online and complete a purchase. The final ...
After a year spent learning, conducting business and purchasing goods online, shoppers are having a throwback holiday season. They’re putting down their phones, tablets and laptops and picking up that ...
Sharper Image has introduced digital watermarking into its print catalogs to enable consumers to immediately buy a product on their mobile devices while browsing through the catalog. The digital ...
Plenty of companies have tried to digitize the shopping catalog experience, to varying degrees of success. But, if anybody has a chance at truly capturing the pleasure of flipping through glossy pages ...
It's no surprise, as the iPad is gradually subbing in for print media such as books, magazines and newspapers, to see it filling another paper-centric role: the mail bin full of glossy catalogs from ...