Thing, an undead appendage, appears in social content and on billboards that tie into Cheetos’ long-running focus on cheese dust, or “cheetle.” Move over, Chester Cheetah: Cheetos is taking advantage ...
A former janitor at Frito-Lay, Richard Montañez, pitched the idea of Flamin’ Hot Cheetos to the CEO of PepsiCo, owner of Frito Lay, after sprinkling chili powder on a batch of undusted Cheetos when a ...