Chevrolet has unveiled the sixth generation of its bowtie logo, and the update is deliberately understated. The most visible change is color. The traditional gold finish is out, replaced by black. The ...

Chevy's bow tie emblem found front and center on each grille is probably one of the most iconic American symbols out there, along with Coca Cola, Nike, and McDonald's. Chevrolet's bow tie has become a ...

Chevy never intended the Corvette to blend into the rest of the lineup. So when it came time to launch the C1 in '53, an appropriate new logo was called upon. The Corvette itself was inspired by ...