One of the great joys in adulthood is watching our young population grow and experience the beauty of life. The Elf on the Shelf is a popular children’s book that follows an elf whose job is to keep ...

Looking for the best products possible to create a viable base for your makeup look? You don't have to spend an arm and a leg to do so. Thanks to Elf Cosmetics, you can get an entire collection of ...

(Reuters) -Model Hailey Bieber's makeup and skincare brand, Rhode, is being snapped up by Elf Beauty for about $1 billion, giving the budget cosmetic retailer access to a celebrity-endorsed product ...

Model Hailey Bieber’s makeup and skincare brand, Rhode, is being snapped up by Elf Beauty for about $1 billion, giving the budget cosmetic retailer access to a celebrity-endorsed product line that has ...