VIRGINIA BEACH, Va. (WAVY) — At the top of the toy chain, you’ll find colorful little blocks that snap and stack into unique creations. Lego experienced a remarkable comeback from near bankruptcy in ...

Danish toymaking giant Lego on Monday pledged to remove gender bias from its toys after research found girls were being held back by gender stereotypes. The company, whose colorful building blocks and ...

For devotees, Monday sees the 50th anniversary of an event in Copenhagen that transformed toys and revolutionized childhood itself. It was at 1:58 p.m. on January 28, 1958, that then-Lego head ...

A growing number of adults are buying toys for themselves. Some have managed to cash in on their obsessions, building up lucrative followings of toy fans online. Toy companies including Mattel and the ...

Kids are changing their mindsets, even if society isn’t quite catching up. Recent research commissioned by the Danish toymaker Lego reveals that girls feel empowered to engage in all kinds of play and ...

People are finally putting the pieces together. Turns out, the beloved building brick brand Lego takes its name from a charming, simple phrase that’s often used in the toy’s home country of Denmark.