The clean girl aesthetic is a popular beauty trend that emerged on TikTok in 2021. Inspired by celebrities like fashion models Bella Hadid and Hailey Bieber, the trend promotes a minimalist mindset ...

Over the years, the beauty world has seen innumerable iterations and phases of 'natural' makeup — everything from everyday contouring and strobing to faux freckles. But the latest viral beauty trend, ...

We all have essential steps in our routine and products we can't live without—but would you be willing to ditch one of your most used products in the name of a "cleaner" look? If your "clean girl" ...

Summer is peeking around the corner, bringing with it the eternal dilemma of how to look put-together without melting away. The perfect solution? The clean look. This trend, which blends natural vibes ...