A genuine co-branding campaign has each company that is involved consistently focused on achieving the following goals: · Respond to the marketplace’s expressed and latent needs. · Leverage one’s own ...

Co-branding brings together the best of two brands. At GoTo Foods, formerly Focus Brands, co-branding gives the company's QSR brands more exposure and offers franchisees growth and investment ...

I am head of licensing at Sanrio, which owns the Hello Kitty brand. In my experience there are two issues to be considered before entering in a co-branding agreement: either the awareness of both ...